No one ever told us about the egg—this incredible source of nourishment that has always had a place at our table. Second only to breast milk, it is one of the most beneficial foods for humans, offering a wide range of attributes that can help us become stronger physically, mentally, and emotionally.
That’s why we harnessed the power of the egg and combined it with the distinctive character of our country to create something more than just a campaign: an initiative that celebrates and demonstrates the strength and power the egg brings to our lives.
A superfood for every day.
Breaking limits takes more than determination—it requires the right fuel. Eggs are a source of high-quality protein, packed with essential nutrients that help support your muscles, strengthen your focus, and provide the unique versatility to adapt to your pace, preferences, and schedule.
No matter how you prepare them or when you enjoy them, add eggs to your day and break your own limits.
Through the Federation, the Egg Program, Caterine Ibargüen and Rigoberto Urán, we used the analogy of breaking through with your energy and combined it with the distinctive characteristics of our country to create something more than a campaign—an initiative that seeks to showcase the strength and power that eggs provide.
The Highest Global Recognition (Golden Egg Award): During the International Egg Commission (IEC) summit in Copenhagen, the strategy “Break Every Day with the Power of Eggs,” developed by Fenavi and its Huevos Program, reached the top of the egg industry by winning the Golden Egg Award.
As the best advertising campaign worldwide in the egg category, Colombia outperformed countries such as Canada, Brazil, and Denmark, proving that Colombian creativity and innovation have no limits on the global stage.
Client: Fenavi
Agency: Geometry Global
Team:
Creative General Director: Edwin Pineda.
Creative Director: Ricardo Espitia.
Account Management: Andrea Wilches.
Copy: Daniel Navarrete, María Camila Alfaro.
Art Directors: Mariana Rivera, Ricardo Espitia.
Digital Agency: Keep Agencia
Producer: Caracol Televisión.
Creative Director: Ricardo Espitia.
Account Management: Andrea Wilches.
Copy: Daniel Navarrete, María Camila Alfaro.
Art Directors: Mariana Rivera, Ricardo Espitia.
Digital Agency: Keep Agencia
Producer: Caracol Televisión.
