Agency: VMLY&RCommerce / Geometry Bogotá, Colombia
Role: Art Director
We often overlook the egg, a remarkable source of nutrition that has always graced our tables. This versatile food, second only to breast milk in nutritional benefits, enhances our physical, mental, and emotional well-being. Recognizing its power, we transformed our campaign into an initiative that not only celebrates the egg but also embodies our country's unique characteristics. Our goal is to showcase eggs' incredible strength and vitality, promoting their benefits through education and awareness.
Cliente: Fenavi / Programa Huevo
Dir General Creativo: Edwin Pineda.
Director Creativo: Ricardo Espitia.
Gerente de cuenta: Andrea Wilches.
Copy: Daniel Navarrete, María Camila Alfaro.
Dir. Arte: Mariana Rivera, Ricardo Espitia.
Agencia digital: Keep
Productora: Caracol Televisión.
Bogotá - Colombia