Agency: Fjord (Accenture Interactive)
Role: Visual Designer
Deliverables: Editorial Design, Conceptual Metaphor, Illustration, Internal Communication Assets
The Challenge:
Demystifying Digital Production At Fjord, the process of building digital products (websites, landing pages, digital flows) is complex. The challenge was to transform dry technical documentation into an engaging format that would excite internal teams and clients about the creative possibilities of web design.
The Solution:
A Recipe for Creativity I helped conceptualize and design "Orange Kitchen," a visual playbook that reimagines the digital workflow as a high-end culinary experience. By translating abstract tech concepts into relatable "kitchen" metaphors, we made digital craftsmanship accessible and inspiring.
•Conceptual Storytelling: Framed UI components as "fresh ingredients" and website structures as "recipes," making the design system easy to understand for non-technical stakeholders.
•Visual Metaphor: Created a distinct illustration style and layout that balanced the warmth of a cookbook with the precision of a technical manual.
•System Thinking: Demonstrated how "One-Page Recipes" (templates) could be customized with different "ingredients" (modules) to create unique digital experiences without reinventing the wheel.
