Agency: Banfield Agency
Role: Graphic Designer
Deliverables: Campaign Rollout, Print Collateral, Digital Assets, Bilingual Adaptation
The Challenge:
A Stage for Every Story The National Arts Centre is Ottawa’s premier cultural hub, hosting a diverse range of disciplines—from high-energy ballets and moving symphonies to thought-provoking theatre. The challenge was to manage a visual identity that could flex across these varied genres while maintaining a cohesive "NAC" brand voice across hundreds of touchpoints.
The Solution:
Systematic Consistency I focused on the rigorous execution of the Season 23/24 design system. In a fast-paced agency environment, I ensured that the visual narrative remained consistent across a massive volume of assets.
•Visual Cohesion: Adapted the master creative to work seamlessly across large-scale environmental print, program guides, and digital social content.
•Bilingual Rigour: Leveraged my experience in Canadian public sector standards to ensure flawless adaptation and typographic hierarchy in both English and French.
•Attention to Detail: Managed complex layouts where information density (dates, times, artists) required precision and clarity without sacrificing the artistic spirit of the campaign.
RUBBERBAND "Reckless Underdog", performer Daniela Jezerinac. Photo: Marie-Noël Pilon. Lantern photo: Greg MacKay
