Role: Lead Graphic & Web Designer
Deliverables: Art Direction, E-commerce Design, Social Campaigns, Product Photography Direction, Brand Stewardship
The Challenge:
Standing Out in the Clubhouse. In the competitive golf apparel market, Red Rooster needed to transcend being just a "product company" to become a distinct lifestyle brand. As the Lead Designer, my challenge was to maintain a cohesive visual identity that resonated with modern golfers while driving e-commerce growth.
The Solution:
A Unified Brand Universe I oversaw the visual direction for the brand from concept to execution, ensuring every touchpoint—from the digital unboxing experience on the web to the physical product in hand—told the same story.
•Brand Stewardship: Acted as the guardian of the brand guidelines, ensuring consistency across all channels as the product line expanded into hats, socks, and accessories.
•360° Campaign Execution: Led the creative direction for seasonal campaigns, translating high-level concepts into performance-driven social ads, newsletters, and web visuals.
•E-Commerce Experience: Designed user-centric web interfaces that balanced storytelling with conversion, showcasing the product quality while maintaining the brand's energetic "Design for Joy" ethos.
