Distilling life-saving information into accessible, high-stakes visual communication.
The Context At Banfield Agency, working for the Government of Canada, the mission was critical: prepare the public for severe winter weather and power outages. In emergency communication, design is not just about aesthetics; it’s about speed of comprehension. The challenge was to balance urgency with calm, ensuring vital data reached a diverse population without inducing panic.
The Strategy: Accessibility-First Design I developed a visual system focused on Information Architecture and strict adherence to federal brand standards. The goal was to transform dense safety protocols into actionable, bite-sized assets.
Radical Legibility: I structured complex checklists and emergency steps into scannable formats. Every icon and typographic choice was stress-tested to ensure rapid understanding in high-stress situations.
Inclusive Design (AODA): Beyond aesthetics, I ensured every asset met the highest accessibility standards. From colour contrast ratios to screen-reader-friendly layouts, the design was engineered to be inclusive of all Canadians, including those with visual impairments.
Bilingual Synchronization: I managed the seamless integration of English and French messaging, ensuring the visual impact remained identical despite the linguistic differences and text length variations inherent in bilingual layouts.
The Result: A cohesive digital campaign that successfully translated technical safety data into a public-friendly toolkit, reinforcing the government’s role as a reliable source of truth during the winter season.
