Agency: Banfield Agency
Role: Graphic Designer
Deliverables: Social Media Assets, Infographics, Digital Display, Bilingual Adaptation
The Challenge:
Vital Information, Delivered Clearly Communicating safety risks (like winter storms and power outages) requires a delicate balance: the design must be urgent enough to grab attention, but clear enough to avoid panic. Working within the Government of Canada’s strict brand guidelines, the goal was to distill complex safety data into actionable steps for the public.
The Solution:
Accessible Information Design I focused on creating a visual system that prioritized legibility and rapid comprehension. By utilizing a clear information hierarchy and intuitive iconography, I ensured the message was accessible to a diverse Canadian audience.
•Information Architecture: Structured dense content (checklists, safety steps) into scannable, bite-sized visual formats suitable for social media scrolling.
•AODA & Accessibility: Ensured all colour contrast and typographic choices met high accessibility standards, ensuring the safety information was readable by everyone, including those with visual impairments.
•Bilingual Integration: Executed a flawless rollout in both English and French, maintaining visual consistency while accommodating text expansion and linguistic nuances.
