Agency: VMLY&RCommerce / Geometry, Bogotá, Colombia
Role: Art Director
Illegal wildlife trafficking, fueled by demand for aphrodisiacs, is a global issue valued at $19 billion USD, with China being a significant consumer. To combat this, the Colombian Ministry of Environment partnered with Geometry Global Bogota to shift consumer behaviour instead of targeting poachers. They introduced the Chontaduro fruit, known for its aphrodisiac properties, as a sustainable alternative to products sourced from endangered species. Collaborating with Geometry’s Hong Kong office and WildBond, they created new products like massage oils, candles, and an energy drink under the brand "She Shou Tau" ("Orgasmic Peach"). These items are now sold in adult shops and massage parlours in Hong Kong and Shenzhen.
