Agency: Banfield Agency
Role: Graphic Designer
Deliverables: OOH (Out of Home) Advertising, Event Posters, Digital Display, BTL Marketing
The Challenge:
Capturing the Performance Promoting individual performances requires a different approach than general branding. The challenge was to distill the unique emotional essence of specific shows—whether a kinetic dance performance or a dramatic play—into a single, arresting image that immediately draws attention in a crowded urban environment.
The Solution:
Visuals that Stop Traffic. I designed a series of high-impact promotional materials to maximize visibility and community engagement across Ottawa.
•Visual Storytelling: Created dynamic compositions that visually communicated the energy of the performance, acting as an emotional "hook" for potential ticket buyers.
•Integrated Campaigning: Extended key visuals across various BTL (Below-the-Line) channels, including street posters, transit ads, and digital displays, ensuring the campaign met audiences where they live and commute.
•Community Connection: Focused on blending high-art aesthetics with clear, accessible calls-to-action to help connect the local community with world-class culture.
