Company: Sistole - BBDO Bogotá, Colombia
Role: Graphic Designer
The Olympic Games are a global celebration, often taking place far from home. To help Colombians feel closer to their roots during this monumental event, Colombia decided to showcase the heart of its culture in one of the most iconic locations in Rio de Janeiro. Through this initiative, the country brought the best of Colombia to the world stage, offering a vibrant display of its traditions, spirit, and pride, allowing Colombians in Rio to feel connected to their homeland during the excitement of the Games.